Product news
Aviko and McCormick launch ‘Cash in Your Chips’ campaign
![Aviko and McCormick launch ‘Cash in Your Chips’ campaign](https://www.morningadvertiser.co.uk/var/wrbm_gb_hospitality/storage/images/_aliases/wrbm_large/5/1/5/2/712515-1-eng-GB/Aviko-and-McCormick-launch-Cash-in-Your-Chips-campaign.jpg)
Chips supplier Aviko has launched a new campaign encouraging operators to switch from standard chips to a variety of its Premium Fries.
Operators could stand to generate up to 87% profit per portion by pairing chips from the company’s Premium range, which includes Supercrunch, Superlong and Sweet Potato variants, with McCormick Flavour Solutions’ Schwartz Chip Seasoning, it said.
Aviko UK & Ireland general manager Mohammed Essa said: “Caterers can charge 48p more for a serving of our Premium Fries versus regular chips, plus 25p extra for adding chip seasoning – more than 70p more per portion.”