Camden Town Brewery introduced new stout for on-trade
The north-west London based brewery, which is owned by parent company AB InBev, described the new serve as smooth and creamy with a thick head, boasting berry hop flavours and a coffee-like finish.
Additionally, Camden Town Brewery stated it had added additional nitrogen bubbles and moderate carbonation to balance the smoothness of the jet black “sessionable” 4% ABV stout.
Camden Town Brewery head of marketing Fred Nesbitt said: "At Camden Town Brewery, we’re all about looking at the world with fresh eyes, so this has been the perfect opportunity to put that into practice and inject some character into the stout category.
Fresh finish
"We have a great record with our Hells and Pale Ale of adding extra value to the beer industry and we have been working on this one in the background for a long time.
“Our stout is smooth and creamy with a fresh finish, and without being big headed we think it’s the freshest stout around."
For more information and for trade enquiries please contact Camden Town Brewery directly.
Earlier this week, the Lock In Podcast team delved into why iconic stout brand Guinness is so popular.
With help from experts and category leaders, the team discussed the history of the brand, how operators can ensure they get it right, innovation, and why so many operators and punters love stout.
Something new
Listen to the podcast, with its usual flair for bad jokes and inappropriate comments, here.
The stout category has seen a number of new additions so far this year, including from Scottish craft beer and pub operator BrewDog.
BrewDog released its 4.1% ABV Black Heart stout, described by the Ellon-based firm as a dry-Irish style smooth and creamy serve, earlier this year.
Regarding the launch of Black Heart, BrewDog head of customer marketing Alex Dullard said: “When it comes to stout, there really is only one choice available in most pubs and bars and has been for many years.
“We have worked with our brewers to develop a classic draught stout, brewed in and for this century, that can be offered to those looking to try something new.”
