Cask brewers have got to focus on evolution and innovation within the category as consumer’s “move on” from more traditional styles, according to Thornbridge Brewery CEO and co-founder Simon Webster.
Sales of cask beer have fallen by 40% since pubs reopened in April 2021 – a total of 76 million pints, the British Beer & Pub Association (BBPA) has revealed.
Molson Coors-owned Sharp’s Brewery is trialling its iconic Doom Bar brew as an extra-chilled variant because the brewer claims more consumers prefer cooler pints.
Tiny Rebel co-founder Gareth Williams has launched an impassioned defence of cask beer, insisting the product has been devalued by new businesses selling the product too cheaply to UK pubs.
Championing the “completely unique” experience of cask beer and focusing on “great service, great beer and great food” will help pubs survive challenging on-trade conditions, according to The Good Pub Guide’s brewery of the year.
Overall sales of cask beer have fallen by 5% in the past six years, according to data compiled by the British Beer & Pub Association (BBPA) for The Cask Report 2018.
The range and flavour of cask beer has arguably never been better, but with sales continuing to fall, what does the future hold for the dispense style that for many is synonymous with British drinking culture?
How sustainable is cut-price cask beer, and what is the wider effect on the industry? The Morning Advertiser takes a look at the role of price in securing cask’s future
Increased competition from craft keg beer, a poor quality of serve in the pub and too much choice on the bar are all threats to the future of cask ale, brewers at the Great British Beer Festival (GBBF) have told The Morning Advertiser.
Cask brewers may have improved their beer quality over the years, but the on-trade’s openness to flout the rules and sell the product beyond its best condition could spell trouble for the category, according to Marston’s managing director Richard Westwood.
Manchester brewery Cloudwater has made a serious name for itself with a series of high-quality, experimental beers. Co-founder and managing director Paul Jones tells Daniel Woolfson his plans for the brewery in 2017.
Hot time, summer in the city… and the discerning licensee should be in one place only come 11 August: trade day at the Campaign for Real Ale’s Great British Beer Festival.
Make 2013 the year of cask beer. With an ever-growing number of cask-beer drinkers, and its unique nature making it one of the only drinking experiences that can’t be replicated at home, 2013 is the perfect year for licensees to invest time in cask.
It’s a brave man who mentions supermarkets in the the PMA — we’re all too well aware of their crimes against beer-drinking humanity — but for once they fit my thesis about the revival of ale.
The next 12 months will see a £3m investment in one of the most iconic names - and characters - in cask beer. Carlsberg UK is ramping up its support...
Three cheers for cask beer! It's outperforming the overall beer market and, against all the odds, has shown growth in four of the past seven months....
Imagine walking into a decent, high-end food pub and reading the following on the wine list: WHITE (BOTTLE):Blossom Hill Chardonnay £10Jacob's Creek...
Wells and Young's has unveiled a new font for its Bombardier cask beer brand.The Wells Bombardier font stands at just over a foot high on the bar and...
Cask Ale Week is underway but research by Greene King shows that Brits are surprisingly ignorant about the country's national brew. A survey of 1,000...
Regional brewers have formed a new marketing body dedicated to raising the profile of cask beer. The Why Handpull? Marketing Group hopes to launch a...
Busy location on coastal main road
Extensively renovated detached public house
Five trade areas (100)
Sizeable refurbished 4-5 bedroom accommodation
Newly created beer garden (125)
Established and popular business...
