Cider

Mind the gap: Stowford Press Mixed Berries is seen to fit between standard and super-premium

In Association with Westons

Why cider is getting fruity

By Nicholas Robinson

Many marked fruit cider as a passing trend, an alternative to RTDs that would last just a summer. How wrong they were. Draught fruit ciders have become an increasingly important part of a pub’s offer and now they’re going premium.

Fruity winners: Britain's best cider and perry announced

Britain’s best cider and perry named

By Nicholas Robinson

A year of tasting by Campaign for Real Ale (CAMRA) cider and perry experts has revealed the winners of the organisation’s National Cider and Perry Championships.

Bounty: three new lagers will give operators plenty of choose from when it comes to curating its range this summer

New products: Here come the lagers

By James Beeson

Three new launches signal the start of the great British summer, as premium and craft lager options continue to prove popular.

How should I market cider in my pub?

How to uncork the fizz in your cider offer

By Nikkie Sutton

It may have started from a relatively low base, but sales of cider in the on-trade are on the up, fuelled by a plethora of different marketing techniques.

Place to be: book your spot now

What is happening in the cider category?

By Nikkie Sutton

Emerging trends, influences from the US and the impact of canning are all subjects to be discussed at The Morning Advertiser's Cider Summit this summer (22 June) at the Stable in Bristol.

Helping hand: Visual prompts such as PoS are vital during the summer months

Garden Fillers: how to maximise summer drinks sales in your pub

By Emma Eversham

What Brits drink in pub gardens has evolved dramatically over the years, with promiscuous punters swapping their favourite tipple as frequently as the summer weather changes. But with hopes of a scorcher this year, operators and suppliers are already...

In season: Bloody ‘Ell is one of the biggest beer releases in every beer geek’s calendar

New products: Bloody ‘Ell is back

By James Beeson

Beavertown’s seasonal blood orange IPA is back in stock. Be quick, it won’t hang around for long, and when it’s gone, it’s gone.

Cider option: the alcohol-free variant has been launched in response to a growing demand for low- and no-ABV drinks

Old Mout releases alcohol-free cider

By Nikkie Sutton

Old Mout has unveiled an alcohol-free cider for the first time, in response to the growing demand for low- and no-alcohol drinks.

Core matters: cider has 9% of the total UK wet sales (image credit: urfinguss/iStock/Thinkstock.co.uk)

Cider report

How much will cider grow?

By Nikkie Sutton

Certain dispense methods in the cider segment are thriving while others need a shot in the arm. Here, we look at the statistics and how you can use cider to boost the bottom line.

'Unfair taxation system': Hawkes chief cider maker Roberto Basilico (left) and founder Simon Wright

UK cider taxation system ‘harming industry growth’

By James Beeson

London-based cider maker Hawkes has attacked the current UK cider taxation system, and accused the National Association of Cider Makers (NACM) of failing to represent the interests of smaller producers.

Figure drop: packaged cider value also fell by 5.3%

Packaged cider volumes flop

By Nikkie Sutton

Operators should widen their draught cider offer after volume sales of packaged cider saw a fall of 9.3% since last year, new figures have revealed.

Investment: Molson Coors will boost Aspall's reach

Exclusive

Molson Coors to invest £7m in Aspall Cyder

By Nicholas Robinson

Molson Coors will pump millions of pounds into Suffolk-based Aspall Cyder to boost production and reach, The Morning Advertiser (MA) can reveal after the brewing giant announced its acquisition of the brand.

£40m: Molson Coors buys Aspall Cyder

Molson Coors snaps up Aspall Cyder

By Nicholas Robinson

Brewing giant Molson Coors has snapped up family-owned cider brand Aspall Cyder for £40m, following a year of negotiations.

Drinking up: the report revealed that 287m litres of cider and perry were consumed this year

Pint of cider cost rises 6p

By Nikkie Sutton

The average pint of cider in pubs has gone up by 6p year on year to £3.68, according to new data.

White cider duty: traditional cider producers fear the tax hike could inadvertently penalise them

White cider tax slammed by industry experts

By James Beeson

Traditional cider makers, industry figures and pubs have hit out at plans to increase the duty paid on super-strength cider announced in the Autumn Budget this week.

The top brands to stock in your pub

The Drinks List: Top Brands To Stock 2018

By Nicholas Robinson

With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats

The right message: Drinkaware boss Elaine Hindal explains the real problem

Drinkaware: ‘We are not the booze police’

By Nicholas Robinson

It is a busy Friday night in the pub and the punters are out in force enjoying themselves as the drinks flow from behind the bar. Just as things start to get into the swing, a distressed customer storms into the bar and frantically screams: “Everybody...

Top to stock: The Drinks List goes live

The Drinks List: Top Brands To Stock webinar launches

By Nicholas Robinson

Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).

Heritage: The ciders are named after the actual vats used to mature the product

Sheppy’s Cider makes move into cans

By James Beeson

Traditional cider maker Sheppy’s has unveiled two premium varieties of canned cider, the company’s first foray into the dispense method.

Ghoulish: give customers a right fright on Halloween

Scare their pants off – top tips for Halloween in the pub

By Nicholas Robinson

Everyone loves a theme, especially around Halloween. Whether it is a spooky drinks menu, a ghoulish food offer or a full-blown American-style fancy dress party, Halloween is the perfect time of year to boost sales.

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