Low To No

Softly does it: if a drink looks attractive it is likely to entice others to purchase in your pub (credit: Getty/ViewApart)


FEATURE: Find a soft spot for making money

By Emma Eversham

If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.

How to tailor a low and no drinks offer at your pub


The low and no drinks you must serve in January

By The Morning Advertiser

What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.

Big Interview: The Morning Advertiser talks brewing success with Becky Keane of Nirvana Brewery


The Big Interview: Becky Keane of Nirvana Brewery

By Rebecca Weller

The Morning Advertiser caught up with Nirvana Brewery co-founder Becky Keane to discuss the key to confidence, brewing success and championing women working in beer.

Toughest month: the pub remains a ‘wonderful place’ even for those abstaining


Remember pubs during the ‘longest month of the year’

By Gav Young, licensee of the Plough & Barleycorn, Isle of Wight

So we are here, 2024 has begun. Much of the population will have powered through the festive indulgences in preparation for new year resolutions as we head into, arguably, the longest month of the year.

New products: this week's round up features Lucky Saint, Kingfisher and The Busker Irish Whiskey


Kingfisher unveils new zero alcohol variant

By Rebecca Weller

This month's round-up features new products from Kingfisher, Lucky Saint, Hattingley Valley, Two Tribes Brewery, Hive Mind and The Busker Irish Whiskey.

On-trend: SIBA has cited stouts and low ABV beers are ones to watch in 2024

Stouts and low ABV beers setting trends

By Gary Lloyd

Stouts and low ABV beers are leading the charge when it comes to trends in beer for the on-trade, according to the Society of Independent Brewers (SIBA).

What are the best selling brands of 2023?


The Drinks List – top brands to stock in 2024

By The Morning Advertiser

Welcome to the Drinks List 2024 – a list of the top-selling beverages in the on-trade looking at 15 different categories during the past year.

Sobering view: non-alcoholic occasions should be seen as an opportunity says Hari Fell


Sober October deniers’ pubs will struggle to survive

By Hari Fell, Tudor Farmhouse Hotel, Clearwell, Gloucestershire, and founder of NoLo Cocktails

As a hotelier of 20 years and having given up alcohol more than four years ago, I read Gav Young’s opinion piece ‘A Pub is for life not for 10 months of the year’ with dismay.

Diageo md reflects on first year in job

Big Interview

The undercover boss

By Ed Bedington

There won’t be many captains of industry that look to stay close to the coalface, but for one top boss, playing an undercover role behind the bar is key to understanding his business.

Advice given: Poppleston Allen looks into if operators can serve under 18s low alcohol beer (image: Getty/Klaus Vedfelt)


The rules for serving low alcohol beer to under 18s

By Suraj Desor, associate solicitor, Poppleston Allen

This week's column looks at the licensing law around serving low alcohol to customers under 18 years old.

That's the spirit: How to take your alcohol-free offering to new heights (Getty/ ViewApart)

The dos and don’ts of making a stand-out mocktail

By Amelie Maurice-Jones

January is long gone, and now a fresh crowd has ditched booze for the 40-day stint of Lent. With a third of all pub visits alcohol free, there’s no time like the present for the sector knuckle down on its low-to-no offering.

New products: this week's round up features new serves from Whitley Neill, Bacardi and Black Sheep Brewery


Bacardi announces new spiced rum

By Rebecca Weller

This week's round-up features new products from Bacardi, Whitley Neill, Nirvana Brewery, Luscombe, Hogs Back Brewery and Black Sheep Brewery.

Crowdfunding campaign: Exmoor Ales is looking to expand from the south-west of England

Two breweries bid to raise extra finance

By Gary Lloyd

Award-winning brewery Exmoor Ales and start-up business Havabier are both seeking crowdfunding to expand and launch their companies respectively.

New plans: Drinkaware wants to working together to reduce alcohol harm across the UK (credit: Getty/LeoPatrizi)

Drinkaware launches new strategy

By Gary Lloyd

Alcohol education body Drinkaware has launched a three-year strategy to improve on how society understands alcohol and make using it more risk-free.

Work to be done: Drinkaware chief executive Karen Tyrell

Big Interview

EXCLUSIVE: A new strategy in the relationship with alcohol

By Phil Mellows

Karen Tyrell smiles and shrugs as though the answer is so obvious the question really wasn’t worth asking. “Well, yes, I go to pubs. They’re nice places to be, aren’t they?” she says, sure that no one could doubt it.

SIBA initiative: the tracker will show how many breweries are active across the 10 areas of the UK

Tracker launched to keep tabs on brewery numbers

By Gary Lloyd

The number of breweries in the UK will no longer be a mystery after the Society of Independent Brewers (SIBA) launched a tracker that shows how many active brewers there are.

New products: this week's round up features new serves from Uncle Nearest, High Point, Provence Wine, Lockdown Liquor & Co. and Hogs Back


Uncle Nearest whiskey launches in the UK

By Rebecca Weller

This week's round up features a UK launch from American whiskey brand Uncle Nearest alongside new products from Hogs Back, Provence Wine, Lockdown Liquor & Co, and High Point.

Drinks list: non-alcoholic beer was the second most popular no-ABV drink, according to the research (image:Getty/Instants)

1 in 5 opting for alc-free beer

By Nikkie Thatcher

Some 21% of UK adults would drink booze-free beer as an alcohol alternative at a social occasion where others were drinking alcohol, new research has found.

Get down the pub: some 85% of UK pubs serve low or no alcohol beers

BBPA urges alcohol-free visits to pubs

By Gary Lloyd

The British Beer & Pub Association (BBPA) has urged customers who are abstaining from alcohol to visit their local this month because 85% of pubs now serve alcohol-free beers.

New products: this week's round up features new serves from Guinness, Salcombe Distilling Co and Ellers Farm


Guinness 0.0 launches for the on-trade

By Rebecca Weller

This week's round-up features an on-trade debut from Guinness alongside a new gin from Ellers Farm Distillery and a festive relaunch from Salcombe Distilling Co.

What are the latest drinks releases before Christmas 2022?

New products round-up

New drinks in time for Christmas

By Gary Lloyd

The latest new releases to the market include beers from Hook Norton, Theakston and Chevallier while spirits include Johnnie Walker and Elusive Expressions from Diageo.

Alcohol-free offer: the roll out will start in 10 of city Pub Group's 45 sites before being expanded further next year

City Pub Group offering alcohol-free wine

By Nikkie Thatcher

Multiple operator City Pub Group has revealed it will launch alcohol-free wine Noughty across a number of its pubs from the new year, with plans to expand the roll out across 2023.

Mixing things up: Operators plan stock stock more low and no options in 2023 (Getty/ Instants)

4 in 5 bars to up no/low offering

By Amelie Maurice-Jones

More than four in five bars plan to increase their ranges of no and low alcohol drinks in 2023 to capitalise on consumers’ interest in healthier drinks, new research has revealed.

Advice given: 'There are some measures that you can introduce to try and avoid being in the position where a customer who has had too much to drink will want to or attempt to drive home and these include encouraging customers who are driving not to drink,' says Poppleston Allen's Natasha Beck

Licensing hub - legal with Poppleston Allen

Vigilance urged on drink driving

By Natasha Beck, associate solicitor, Poppleston Allen

The THINK! ‘Mates for Life’ drink drive campaign has recently relaunched again recently with the aim of encouraging friends to intervene if someone is attempting to drink and drive, with the message ‘A mate doesn’t let a mate drink and drive.’

What are the best selling drinks brands of 2022

Drinks List 2023

The Drinks List – top brands to stock in 2023

By The Morning Advertiser

This year’s Drinks List has seen great strides forward in terms of volume and value sales versus last year because the on-trade has been operating on a much better basis than during the heavily restrictive phases of the pandemic.

No respite in sight: food and drink inflation has risen by more than 10% for eight months in a row (credit: Getty/Muhammad Farhad)

Food and drink inflation rises to record-high 18.8%

By Gary Lloyd

Inflation in food and drink prices hit a record high of 18.8% in September 2022 – the eighth consecutive month of double-digit rises – according to the latest CGA Prestige Foodservice Price Index.

The Morning Advertiser Lock In Podcast episode 49

The Lock In Podcast

Tackling the misery months

By Ed Bedington

With the tough trading months of January and February looming, the Lock In team discuss how operators can maximise the opportunities and create chances to boost trade with the help of a range of experts.

Denver style: attendees at the Great American Craft Beer Festival enjoy a silent disco (credit: images © Brewers Association)

What’s trending in US craft beer?

By Lotte Peplow

Beer festivals around the world come in many different iterations but none push the borders of innovation and discovery quite like the Great American Craft Beer Festival (GABF).

New products: this weeks round-up features new offerings from Sipsmith, Whitley Neill, Seven Brothers, Theakston's and Starward


Sipsmith launches fifth limited-edition serve

By Rebecca Weller

This week's round-up features new gins from Sipsmith and Whitley Neill alongside new serves from Theakston's, Seven Brothers and Starward.

Something to pour over: operators have to consider what to serve in more detail post-pandemic (credit: Getty/JGalione)

Beer report 2022

FEATURE: Beer volumes down but there are winners

By Phil Mellows

A new normal for the on-trade beer market is taking shape. Disrupted by pandemic lockdowns and now an inflationary crisis that’s constraining consumer spending power and squeezing profit margins, pub operators are having to review what they sell and how...

Crucial part: 'Creating a space where people can enjoy themselves safely and in an inclusive way, is an important role hospitality has always played in the beautiful game’s greatest showpiece,' says Drinkaware's Adam Jones

How to operate profitably and safely for World Cup

By Nikkie Thatcher

Having a strong non-alcoholic drinks offer and organising sittings for earlier matches are just two ways in which operators can create a safe and inclusive environment during the FIFA Men’s World Cup later this year, experts have advised.

New products: this week's round up features new offerings from Lyre's, the Spirit of One, Bosca, and Colwith Farm Distillery Spirits


Lyre's new serve to launch at Low2NoBev

By Rebecca Weller

This week's new products round-up features new serves from Lyre's, the Spirit of One, Bosca, and Colwith Farm Distillery Spirits.

Dedicated to moderation: the Low2NoBev 2022 events runs from 26-28 September

Free event pass to help improve low and no sales

By The Morning Advertiser

Low2NoBev – the only dedicated trade show for the low and no-alcohol drinks sector – returns to Olympia London this month (26-28 September) with visitors urged to register for their free entry badge now.

Wellness, simplicity and excitement: DUSK chief executive shares Gen Z drinking trends (Getty/ Hollie Fernando)

Gen Z want TikTok, Tequila and no hangover

By Amelie Maurice-Jones

The co-founder of bar exploration app DUSK has offered fresh insight into Generation Z drinking trends, after research revealed those aged 16 to 24 to be driving hospitality’s attempted recovery from the pandemic.