NEW PRODUCTS ROUND-UP
Luscombe launches new Raspberry Crush variant
Luscombe introduces new raspberry variant
Award-winning organic soft drinks brand and royal warrant holder Luscombe has announced the launch of its latest variant, Raspberry Crush.
The new gluten-free and vegan friendly offering boasts notes of organic raspberries with Sicilian lemons, Madagascan vanilla and a touch of Dramascene rose water as well as Devon spring water from Luscombe’s farm.
Based in Dartmoor, South Devon, the brand described the new serve as an “extremely versatile” non-alcoholic substitute for rosé wine, best served over ice or mixed with basil and plenty of crushed ice for a fragrant twist.
Luscombe’s Raspberry Crush is available now direct from the brands webshop in 12x27cl bottles at RRP £27.90.
Old Mout expands draught offering
Heineken UK has introduced Old Mout's Pineapple & Raspberry flavour on draught for the on-trade.
The brand stated the new format aimed to drive growth across the flavoured draught cider category in the on-trade.
Heineken UK cider brand director Rachel Holms said: "Old Mout is famous for its exotic flavours among cider drinkers and is known for offering something a little different.
"By making Old Mout Pineapple & Raspberry Cider available on draught, as well as bottles, we are broadening the accessibility of the hugely popular flavour."
For more information on how to stock Old Mout Pineapple & Raspberry on draught at your pub, please contact your Heineken UK representative.
Read more here.
Camden Town Brewery releases limited-edition beer
Camden Town Brewery has introduced a new limited-edition beer to celebrate its renewed partnership with Arsenal Football Club, North London is Red Lager (4.7%).
Designed by Arsenal supporters and brewed by Camden, the new beer boasts fruity and sweet malts from US hop Idaho 7, described by the brand as hoppy, crisp and bright.
Camden Town Brewery head of brand experience and partnerships Holly Gibson said: “We have loved working with Arsenal over the past four years and we are proud of what we have achieved so far.
“We’ve saved millions of cups from landfill by introducing a re-usable cup scheme (the first of its kind in the Premier League).
“We also teamed up with David Seaman to serve fresh pints, brewed a double strength Camden Hells Lager to celebrate 50 years since Arsenal’s double, supported Arsenal in achieving the record number of ticket sales and so much more.”
North London is Red Lager is available to purchase in 440ml cans for £6 for two cans exclusively via the Camden Webshop for a limited time only.
Arsenal chief commercial officer Juliet Slot said: “We’re excited to extend our partnership with our neighbours and fellow Arsenal supporters at Camden Town Brewery.
“The atmosphere at Emirates Stadium has been fantastic this season and Camden beer has become an important part of the matchday experience for our passionate supporters.”
ICB introduces new rosé vodka
Drinks producer ICB has expanded its portfolio with the launch of its latest creation, Rozél Rosé Vodka (37.5% ABV).
The brand described the new serve as a “luxurious premium flavoured vodka inspired by the delicate fruity flowers of a classic Provence rosé wine”.
Boasting flavours of raspberry, white peach and pink grapefruit, Rozél Rosé Vodka pairs well with Fever-Tree’s Raspberry and Rose Lemonade or alternatively, works well as a spritz with elderflower cordial and soda water or served simply with a mixer.
ICB marketing director Clare Gibson said: “We are thrilled to introduce Rozél to our customers, we identified a gap in the market for a unique and sophisticated vodka at a reasonable price point and the team has worked tirelessly to create a product that is both elegant and delicious.
“We are confident that Rozél will become a firm favourite amongst vodka fans and rosé wine lovers alike.”
Rozél Rosé Vodka is available now from Amazon in 70cl bottle format at RRP £26.
Theakston Black Bull makes June comeback
Theakston Brewery will bring back a customer favourite cask ale beer just for the month of June.
First brewed more than 30 thirty years ago, Theakston Black Bull is a 3.9% ABV amber bitter brewed with Challenger, Target and Goldings hops, which the Masham-based brewer said offers a dry, crisp mouthfeel, and a pronounced citrus fruit flavour and aroma.
Theakston said the beer amassed a dedicated fanbase as a permanent brand over the years but the beer has not been brewed since the beginning of the pandemic.
However, throughout the month of June, it will be pouring again in a number of pubs and bars across the country, including at the Black Bull in Paradise, the brewery’s visitor centre in Masham, North Yorkshire.
T&R Theakston joint managing director Simon Theakston said: “Ever since we made the difficult decision to reposition Theakston Black Bull as a seasonal cask ale during the pandemic, we have been inundated with requests to bring back this fan favourite.
“We’re delighted to finally reintroduce this beloved ale for a limited time only as part of our 2023 seasonal ale programme.”
Read more here.
DropWorks releases first rum
Nottinghamshire-based rum distillery DropWorks has announced the launch of its first product, Clear Drop Rum (45% ABV).
An un-aged and clear rum, the new limited edition serve offers flavours of fresh blueberries, vanilla ice cream and banana, created from its own cultivated yeast strain.
The brand advised Clear Drop Rum pairs well with cloudy apple juice and a splash of elderflower served long over ice, mixed in cocktails or enjoyed neat.
DropWorks founder and owner Lewis Hayes said: “Rum has more to offer the world than what it is considered at the moment.
“At DropWorks we are excited to launch a truly high-quality and unique rum. We want to deconstruct rum and create something new and exciting with no unnecessary additives.
“We are creating the new face of rum by injecting a new lease of life into the category through added vibrancy and innovation.
“The DropWorks Distillery has invested heavily in producing bespoke products which allow us to make a rum that is as light as vodka, fruit driven as cognac, funky as Tequila, as smoky as mezcal, as oaky as whisky or as spiced as gin.
“All without the need for additional flavourings. The team have decades of experience in distilling spirits and are committed to continuously bringing new and innovative rum products to the market through new processes and ways of flavouring products.”
DropWorks Clear Drop Rum is available now direct from the brand’s webshop in 70cl bottle format at RRP £35.
Lancaster Spirits Company enters flavoured gin category
Lancaster Spirits Company has released its first ever flavoured gin, Raspberry & Rose (40% ABV).
Described as “delicately balanced”, the new serve has been infused with natural essences of raspberries and rose petals to provide tart and fresh flavours with a juniper forward, best served with a dash of tonic or served with prosecco and soda to create a refreshing spritz.
Lancaster Spirits Company consultant distiller and non-exec director Gerard Evans said: “As with everything we produce we’ve given this gin expression our undivided attention to create the perfect pink pour.
“Summer berry fruit balanced painstakingly with apple freshness from natural rose petals delivers a juniper forward gin which is bursting with subtle but exceptional flavours.’’
Lancaster Raspberry & Rose Gin is available now in 50cl bottle format at RRP £29 direct from the brand’s webshop.
If you have any new products being released to the on-trade, email the details with high resolution images before Thursday at midday for potential inclusion on Friday’s article to Erorppn.jryyre@jeoz.pbz.
