The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s.
Over 55s are more likely to drink at home instead of going to a traditional British pub, new YouGov research has claimed in its Getting in-home drinkers to go out report.
Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.
The Advertising Standards Authority (ASA) has upheld a complaint that Global Brands owned VK promoted unwise drinking styles and an advert placed on Facebook was “socially irresponsible”.
The Federation of Wholesale Distributors (FWD) has urged pubs to be vigilant when purchasing alcohol following the introduction of tougher wholesale registration rules.
Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.
