Sheppy's introduces new low alcohol raspberry variant

Sheppy's releases low alcohol raspberry cider

Somerset-based cider maker Sheppy’s​ has introduced a new low alcohol raspberry flavoured cider.

Marking the brand’s second low alcohol cider release, the new serve has been crafted to have the same flavour profile as Sheppy’s classic ciders, made using a blend of Somerset’s traditional and dessert cider apples alongside pure raspberry juice.

Sheppy’s managing director David Sheppy said: “We are thrilled to be launching our latest Low Alcohol Cider with Raspberry and see our low-no range expand further.

“We are aware that 20% of cider drinkers are keen to see increased low-no alcohol varieties available and innovations in this space are important to maintain volume growth and keep shoppers interested in the category.

“Furthermore, our ciders with fruit consistently produce strong sales during the summer months and so by combining two of our best performers ahead of the warmer months, we aim to provide retailers with an opportunity to tap into two key trends.

“Our Low Alcohol Cider with Raspberry offers all our craft credentials, flavour and excellent quality that Sheppy’s Cider is recognised for, just with a lower ABV of 0.5%.”

Sheppy’s Low Alcohol Raspberry Cider is available now via the Sheppy’s webshop in cases of 12x500ml bottles at RRP £27.50.

Rebellion Beer launches new stout

Buckinghamshire-based brewery, Rebellion Beer, has launched a new stout, Black (5.2%).

Available now to on-trade customers direct from Rebellion, the new serve was described by the brand as “smooth and complex” offering “rich flavours” alongside a “smooth, silky mouthfeel with a thick, creamy head”.

In addition to being infused with nitrogen during the brewing process, which helps create the serves thick and long-lasting head, Black also offers a slightly lower carbonation with flavours of dark chocolate from cocoa nibs and Cascade hops.

Black is already being stocked in a number of pubs within 30-miles of the Rebellion’s Marlow taproom, including the Kings Head in Little Marlow, the Jolly Cricketers in Seer Green and the Lee Friars Inn in Hemel Hempstead.

Cornish Orchards unveils two new flavours

Asahi owned Cornish Orchards, has announced the launch of two new flavoured ciders, Raspberry & Elderflower and Cherry & Blackberry, both 4% ABV.

Cornish Orchards Raspberry & Elderflower variant will be available to the on-trade in 30L keg format while the brand’s Cherry & Blackberry flavour will come in 50L kegs, with a recommended price per pint of £5.45.

The launch will be supported by a new campaign for 2023, including advertisements on ITVX, Sky and All 4 with pubs provided with PoS material such as branded coasters, bar mats and staff uniforms.

New PoS items, such as parasols, ice buckets and bottle openers, will also be available. 

Asahi UK local brands director Andy Box said: “Offering the best of British, we believe there is currently no super-premium fruit cider available in the market that delivers to the taste and quality of Cornish Orchards.

“Expertly made by our Head Cider Maker, Chris Newton, in Duloe, Cornwall the arrival of these beautiful, artisanal ciders will help pubs and bars extend their pricing ladder and drive category sales, while offering consumers a genuinely sustainable product.”  

Dartmoor Brewery releases low alcohol beer

Award-winning Dartmoor Brewery has released a new low alcohol beer, Dartmoor Zero, which has an ABV of less than 0.5%.

The brewery said its new beer was aimed at discerning drinkers looking for the traditional pleasures of a full-flavoured beer combined with a minimal level of alcohol.

Dartmoor Brewery managing director Ian Cobham said: “We are tremendously privileged to have a loyal following for our traditional Dartmoor ales, and we feel the time has come to offer beer-lovers the additional option of a beer packed with flavour but at a close-to zero level of alcohol.

“Ale aficionados will also be reassured that our new Dartmoor Zero has all the quality and sheer drinking pleasure that they have come to expect from the Dartmoor Brewery range.”

Dartmoor Zero, which joins the brands existing range of beers including Jail Ale, Legend and Dartmoor IPA, is available now direct from the brewery’s webshop at RRP £14.99 for 12x330ml bottles.

Molson Coors expands Aspall Cyder range 

Molson Coors Beverage Company has expanded its Aspall Cyder portfolio with the launch of new flavour, Aspall Blush Cyder (4% ABV).

The new super-premium cider will be available to the on-trade in 50-litre keg format from mid-June.

Offering notes of sweet blackberry with the brand’s classic Cyder flavours, Aspall stated the new serve aimed to “reinvigorate” the super-premium fruit cider ​​category in the on-trade.

Read more here​.

Flävar releases two new variants

Award-winning Swedish spirits brand, Flävar, has released two new flavours, Blueberry & Lemon and Lemon Pie, both 25% ABV.

A modern spin on a retro classic, the vodka-schnapps serve, made on the shores of Lake Boren, take inspiration from both the dessert flavours and Flävar Rolf's Scandinavian heritage, as well as the Swedish concept of 'Fika' (a short break from a busy day to enjoy a sweet treat with friends).

Flävar brand director Matt Bandy said: “Flävar exists to bring flavour and flair to the lower ABV spirits category. We set out to create innovative and versatile flavours that inspire people to explore new delicious tasting drinks.

“Flävar is for people who want the good times to taste great and we're on a mission to make the shot drinking experience both premium and mouth-watering.”

If you have any new products being released to the on-trade, email the details with high resolution images before Thursday at midday for potential inclusion on Friday’s article to ​​​​​​​​​​​​​Erorppn.jryyre@jeoz.pbz​​​​.