Soft Drinks

Importance of gas when serving drinks in pubs


Let’s get fizzical


Dispensing gas is one of many factors that influence the quality of beer, cider and soft drinks in a pub or club. Yet it’s often left out of training courses about the perfect pour. Carl Goode, Product Manager at BOC Sureserve®, explains why ‘fizzical...

Softly does it: if a drink looks attractive it is likely to entice others to purchase in your pub (credit: Getty/ViewApart)


FEATURE: Find a soft spot for making money

By Emma Eversham

If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.

‘Flexi-sober’: New data shows punters want to cut down their alcohol intake (Credit: Getty/LeoPatrizi)


Consumers embrace flexi-sober lifestyle

By Rebecca Weller

Consumers are opting for a ‘flexi-sober’ lifestyle in 2024, new research from premium soft drinks and mixers brand, Fentimans, has revealed.

Number crunching: drinks sales were down compared to the same period in 2022 (image: Getty/ValentynVolkov)

Xmas drinks sales ‘on a knife edge’

By Nikkie Thatcher

Drinks sales for the last week of November/first weekend of December were down again compared to last year, new figures have found.

What are the best selling brands of 2023?


The Drinks List – top brands to stock in 2024

By The Morning Advertiser

Welcome to the Drinks List 2024 – a list of the top-selling beverages in the on-trade looking at 15 different categories during the past year.

Company deal: A.G. Barr acquires Rio from Hall & Woodhouse

Hall & Woodhouse offloads Rio


Independent brewer and pub company Hall and Woodhouse has sold soft drinks brand Rio to A.G. Barr for £12.3m.

New products: this month's round-up includes Diageo, Double Dutch, Beavertown, Fentimans and more Smokehead


Diageo releases new Captain Morgan's flavour

By Rebecca Weller

This month's new products round-up features new serves from Diageo, Double Dutch, Beavertown, Fentimans, Smokehead, Britvic and more.

Go soft or go home: there are plenty of options available to licensees in non-alcoholic drinks (credit: Getty/damircudic)

Feature – Soft Drinks

FEATURE: Soft drink sales on the rise

By Emma Eversham

According to CGA by NIQ’s Drinks Recovery Tracker, soft drinks sales in managed venues have risen during the past three months compared to the same period last year.

Success breeds success: the better England fare in the Women's World Cup, the more interest will grow (credit: Getty/JackF)

Feature – Women’s World Cup

FEATURE: Go into extra time to back the Lionesses

By Henry Woodland

Women’s football has been making big strides in the past year and this is due to the increased visibility of the matches. As a publican, it’s your duty to back our Lionesses and, as a business owner, it’s a sensible choice too.

Enhanced experiences: soft drinks provide operators with a big opportunity to boost margins (Credit: Getty/Alessandro Biascioli)


Impact of cost-of-living crisis on soft drinks category

By Rebecca Weller

Habits towards soft drinks in the on-trade are changing as consumers increasingly "seek out" value for money and healthier options amid the cost-of-living crisis and a surge in wellness trends.

MONIN competition to £1,000 a week over 9 weeks

Promotional content

Win £1,000 every week this summer with MONIN


MONIN, the global beverage flavour expert, has launched an exciting competition offering outlets the opportunity to win £1,000 wholesale credit, every week for 9 weeks throughout June and July!

New products: this week's round-up features Old Mout, Luscombe and Theakston


Luscombe launches new Raspberry Crush variant

By Rebecca Weller

This week's round-up features new products from Luscombe, Old Mout, Camden Town Brewery, ICB, Theakston, DropWorks and Lancaster Spirits Company.

Reconsider your offer: soft drinks can reap huge rewards (credit: Getty/LeoPatrizi)

£170m booty waiting from soft drinks trade-up says Britvic

By Gary Lloyd

Operators could ease the ongoing financial pain by boosting sales by £170m by encouraging 10% of customers to trade up from tap water to a soft drink, according to the Britvic’s Licensed Soft Drinks Review 2023.

Regal offerings: new drinks products specifically launched to celebrate the crowing of King Charles III (credit: Getty/CHUNYIP WONG)

New products for King's coronation

Raise a royal glass – new products for the coronation

By Gary Lloyd

To celebrate the King’s coronation, which takes place on Saturday 6 May, plenty of drinks producers are launching products to tie in with the festivities – here are some that could help you boost trade.

Spring Into Summer: CCEP launches new campaign to support on-trade customers

CCEP offers chance to win share of £50k worth of soft drinks

By Rebecca Weller

Soft drinks giant Coca-Cola Europacific Partners (CCEP) has announced the launch of its latest initiative to support on-trade customers, Spring Into Summer, offering independent pub operators a chance to win a share of £50,000 worth of soft drinks.

The Morning Advertiser Lock In Podcast 56

Pubs and the coffee conundrum

By Ed Bedington

Mushroom coffee anyone? The Lock In team get to grips with coffee and ask why pubs have failed to maximise the opportunities open to them when it comes to java juice.

Year-on-year growth: drinks sales up but comparisons difficult due to disrupted trading during the pandemic in January 2022 (Credit: Getty/pjohnson1)

Soft drinks powering sales in January

By Rebecca Weller

Soft drinks were the driving force behind sales at managed venues in the seven days to Saturday 21 January, the latest Drinks Recovery Tracker from CGA by NielsenIQ has revealed.

New products: this week's round up features new serves from VK, Black Sheep Brewery, Sandford Orchards and Cawston Press

new products round-up

VK launches new sugar free range

By Rebecca Weller

This week's round-up features new products from RTD brand VK, Sandford Orchards, Cawston Press and Black Sheep Brewery.

Drinks list: non-alcoholic beer was the second most popular no-ABV drink, according to the research (image:Getty/Instants)

1 in 5 opting for alc-free beer

By Nikkie Thatcher

Some 21% of UK adults would drink booze-free beer as an alcohol alternative at a social occasion where others were drinking alcohol, new research has found.

Sip and sing: Robbie Williams has reportedly set plans in motion to launch a range of drinks (Getty/ kunst-mp)

Robbie Williams plans to launch drinks range

By Amelie Maurice-Jones

Robbie Williams is reportedly set to rival former Take That bandmate Gary Barlow in the beverage business through launching his own drinks range.

New products: this week's round-up features new serves from Diageo, Luscombe and Black Sheep Brewery


Diageo expands draught cocktail portfolio

By Rebecca Weller

This week's round-up features new products from Diageo, Luscombe and Salcombe Distilling Co., alongside a seasonal re-launch from Black Sheep Brewery, a collaborative new IPA and a unique whisky launch from Smokehead.

Discounted drinks: the Commissioners Quay Inn is one of Inn Collection's sites offering half price hot drinks for over 65s

Inn Collection offering half price hot drinks

By Nikkie Thatcher

Amid the ongoing cost-of-living crisis, multiple operator The Inn Collection Group is inviting over 65s to use the pubs as a warm space alongside a special offer on hot drinks.

Refreshing data: Coca-Cola tops soft drinks division (Getty/ pjohnson1)


Coca-Cola shines bright on soft drinks division

By Amelie Maurice-Jones

Coca-Cola, once again, pioneers in the soft drinks category with its products bagging first and second place, but there’s a reshuffling of other positions in the list.

What are the best selling drinks brands of 2022

Drinks List 2023

The Drinks List – top brands to stock in 2023

By The Morning Advertiser

This year’s Drinks List has seen great strides forward in terms of volume and value sales versus last year because the on-trade has been operating on a much better basis than during the heavily restrictive phases of the pandemic.

No respite in sight: food and drink inflation has risen by more than 10% for eight months in a row (credit: Getty/Muhammad Farhad)

Food and drink inflation rises to record-high 18.8%

By Gary Lloyd

Inflation in food and drink prices hit a record high of 18.8% in September 2022 – the eighth consecutive month of double-digit rises – according to the latest CGA Prestige Foodservice Price Index.

Rising up: more consumers are drinking cocktails in the on-trade across Europe, according to a new report (image: Getty/Debby Lewis-Harrison)

Number of cocktail drinkers on the rise

By Nikkie Thatcher

The level of consumers who typically drink cocktails in the on-trade increased by 11 percentage points in 2022 against 2021, new research has found.

New products: Camden relaunches Strawberry Hells Forever


Camden relaunches Strawberry Hells Forever

By Rebecca Weller

This week's round up includes a fruity re-launch from Camden Town Brewery, two new whisky's, new tea powder from Bird & Blend Tea Co, and three new serves from Liberation Cocktails.

How to sell water without bottles

promotional content

Drive pub profits and cut waste with Aqua Libra Co

By Aqua Libra

Water is a valuable revenue stream in for pubs and bars, worth over £358m[1] annually in licenced and foodservice. Yet, sales are threatened as consumers look to make more sustainable choices by swapping packaged options for tap water, while the sector...

How to improve your range of soft drinks and sell more

Soft drinks feature

FEATURE: Go hard on capturing soft drinks sales

By Phil Mellows

It’s an old conundrum for the publican. You’d like to sell more soft drinks. You’d like to stock a bigger range. You’d like to offer your non-drinking customers something a little more interesting. In an ideal world. But as you may have noticed lately,...

New research: premium softs and cocktails are expected to improve on-trade sales (credit: Getty/Dean Mitchell)

Premium softs to drive on-trade sales says Britvic

By Gary Lloyd

Soft drinks are set to drive on-trade sales during 2022 with customers more likely to upgrade to a premium choice than ever before, according to Britvic's latest Soft Drinks Review.

One unit cocktail advice from Britvic

Promotional content

How to make a ‘one unit’ cocktail

By Britvic

Last month, we asked our Sensational Drink users what they wanted to know about low and no options on drinks menus.

Hot trends: shandies are among Pritesh Mody's predictions for drinks you should look to serve in spring and summer

Are people drinking differently when out and about now?

By Pritesh Mody, World of Zing Cocktails

Perhaps more recognisable as the cocktails mixologist on Channel 4 TV show Sunday Brunch, World of Zing Cocktails founder Pritesh Mody gives his thoughts on how cocktails are faring in the on-trade and offers his advice on what to expect and what you...

Try this serve at your site: cocktail favourite the Shamrock Highball

In association with Britvic

Serve of the month – the Shamrock Highball

By Gary Lloyd

This cocktail from Britvic is simple yet elegant. It uses orchard fruits and the addition of honey adds sweetness to a boisterous Irish whiskey. Serve it in your venue.

Energy drinks see growth at a faster rate than the other soft drinks: category grew 42% by value compared to the same period two years ago (Credit: Getty/ Andrey_A)

Energy drinks category sees 42% growth in value

By Rebecca Weller

The energy drinks category has grown at a much faster rate than the wider soft drinks market in the past two years, according to the latest CGA On Premise Measurement data.