Stella Artois

BBG unveils new Stella campaign to drive footfall

29-Feb-2024 By Rebecca Weller

Budweiser Brewing Group (BBG) has launched a new campaign tasked with driving footfall and increasing dwell time in the on-trade.

Stella Artois knocks £1 off pints for politeness over Christmas

08-Dec-2021 By Amelie Maurice-Jones

Stella Artois has joined forces with Michelin-starred chef Marco Pierre White in the ‘Stella Please’ campaign after new research revealed increasing rudeness to hospitality staff.

C&C acquisition of Matthew Clark 'stabilised industry' says AB InBev boss

09-May-2018 By Nicholas Robinson

AB InBev’s support during C&C Group’s recent acquisition of Matthew Clark Bibendum has 'helped stabilise and assure the drinks industry', one of the beer goliath’s bosses has said.

AB InBev sees rising sales in 2017

01-Mar-2018 By Nicholas Robinson

Beer brands Stella Artois, Budweiser and Corona have significantly contributed to the growth of AB InBev’s (ABI) sales in 2017, according to a report on the global brewer’s full-year results.

AB InBev revenue up 5% in latest global results

27-Jul-2017 By James Beeson

Anheuser-Busch InBev’s revenue grew by 5% in the most recent quarter, according to the company’s latest results, published today (27 July). 

ABI: Budweiser, Stella and Corona sales up

02-Mar-2017 By Nicholas Robinson

Sales of AB InBev’s (ABI) three global brands Budweiser, Stella Artois and Corona grew by 6.5% last year and by 2.8% in the final quarter of 2016.

Beer prices to rise in 2017

13-Jan-2017 By Michelle Perrett

The first wave of brewers have unveiled their price increases for 2017, highlighting the ongoing pressures on the beer industry.

Beer

Meantime, Peroni and Grolsch sold to Asahi

20-Apr-2016 By Nicholas Robinson

Peroni, Grolsch and Meantime have been sold by AB InBev to Japanese beer giant Asahi less than a year after they were acquired by SABMiller.

city news

Asahi delivers £1.98bn bid for Grolsch, Peroni & Meantime

10-Feb-2016 By James Evison & Ben Winstanley

Global brewer AB InBev has confirmed that a deal worth £1.98bn has been placed by Japanese firm Asahi.

Big Brewer is watching you

02-Nov-2015 By Pete Brown

Pete Brown runs his own slide-rule over the megadeal between AB InBev and SABMiller and concludes that the future may be less than rosy for both pubs and small brewers in the UK.

Beer

Brewing giants AB InBev and SABMiller agree takeover terms

13-Oct-2015 By James Wallin, M&C Allegra

The board of SABMiller has accepted a £68bn takeover bid by AB InBev.

Protz on Doom Bar controversy: 'There's been a mighty strop'

03-Jul-2015 By Roger Protz

The news that Doom Bar is brewed in the Midlands and not Cornwall has caused a stir.

Drinks

Comment: Acknowledging all our talents

29-May-2015 By Jessica Mason

The trade is beginning to really celebrate its successes.

Brand News

Carlsberg tells consumers to trust their tastebuds in new Export campaign

31-Mar-2015 By Noli Dinkovski

Carlsberg UK has launched an advertising campaign for Export on the back of consumer research that shows a preference for the taste of the bottled beer over its nearest rival, Stella Artois.

Brit is runner-up in worldwide contest to find the perfect pint pourer

27-May-2014 By James Wallin

A British barman has narrowly lost out on the title of World Draught Master.

Mexican bottle shortage leads to Corona rationing in UK

20-May-2014 By Helen Gilbert

Publicans have been warned of a Corona shortage ahead of the World Cup.

Stella Artois becomes first official beer of Wimbledon

15-May-2014 By Helen Gilbert

Stella Artois has served up an ace by becoming the first official beer supplier of the Wimbledon tennis tournament.

AB InBev launches rum-flavoured beer Cubanisto

05-Mar-2014 By Jessica Mason

A rum-flavoured beer, named Cubanisto, will be launched by AB InBev this month.

Stella Artois partners with The Open

31-Jan-2014 By Jessica Mason

Stella Artois has been named as Official Beer and Cidre of The Open Championship for the next five years.

New Alcohol Sponsorship Code comes into force

30-Jan-2014 By Lewis Brown

The first UK-wide alcohol sponsorship code to regulate all new alcohol sponsorship agreements has come into force.

Stella Artois to double the size of its Connoisseurs programme next year

09-Dec-2013 By Robyn Black

Over 5,000 barstaff at 1,000 pubs and bars have been trained as part of the Stella Artois Connoisseurs Programme this year and brewer AB InBev has also announced its plans to double the number of outlets taking part next year.

Hot to Stock 2013

26-Nov-2013 By Jessica Mason & Robyn Black

The Publican’s Morning Advertiser lifts the lid on business-boosting information for licensees with the publication of its unique guide to the fastest-growing products of 2013 and the list of the top 50 brands making serious waves in the on-trade.To download...

Carlsberg to cut Tuborg to 4% ABV

24-Apr-2013 By Noli Dinkovski

Carlsberg UK is to reduce the ABV of Tuborg to 4% in an attempt to make the Danish lager more “accessible” to drinkers.

The Big Interview: Inge Plochaet, AB InBev

22-Apr-2013 By Jessica Mason

Inge Plochaet, president of AB InBev UK & Ireland, tells Jessica Harvey about dealing with big brands, ongoing marketing plans and why she is a perfectionist when it comes to glassware.

Salvation through beer innovation

20-Feb-2013 By Pete Brown

Claiming a new idea is revolutionary when it’s not ultimately stifles true innovation — which is something that beer badly needs, argues Pete Brown.

Fuller's tenant forced to order in £13k of beer upfront

17-Jan-2013 By Helen Gilbert

A Surrey-based pub tenant has blasted his pub operator for the way he was treated after he was forced to order in £13,000 of beer in one go because no one could confirm Christmas delivery times with him.

AB InBev UK sales hit by freetrade closure

08-Oct-2012

Stella Artois and Budweiser brewer AB InBev UK saw its turnover reduce by £196.7m in 2011 following the closure of its independent freetrade business and the stopping of distribution of third-party products.

Stella Artois fans encouraged to drink responsibly in new campaign

08-Oct-2012 By Robyn Black

Brewer AB InBev is ploughing money into a responsible drinking campaign for its Stella Artois brand.

Female bartender wins Stella Artois UK Draught Masters final

25-Sep-2012

A female bartender from Henry’s in Sheffield has triumphed in the UK final of the Stella Artois World Draught Masters competition.

Lower ABV products are having an impact, claims new research

02-Aug-2012 By John Harrington

The industry is making greater strides towards its commitments under the Responsibility Deal than MPs give it credit for, and must do more to demonstrate the impact of its actions, according to one leading commentator.

New BarSupermarket.com website launched for official branded merchandise

29-May-2012

Licensed UK establishments can now take charge of their point of sale needs with the launch of BarSupermarket.com, a fantastic new website exclusively for official branded glassware, bar accessories, promotional clothing, outdoor merchandise and an extensive...

AB InBev launches new pear flavour for Stella Artois Cidre

14-May-2012 By Noli Dinkovski

AB InBev is capitalising on its successful foray into the cider market with the introduction of a Stella Artois Cidre Pear variant.

Training tips: Quality of beer serve

27-Mar-2012 By Joe Bates

It happens all too often. A customer with a raging thirst walks into an unfamiliar bar on a hot summer’s day and orders a pint. But, instead of receiving the cold, refreshing pint of lager they’ve been dreaming about, they are handed a stale pint of beer...

Stella promotes heritage in marketing shift

22-Feb-2012 By By Noli Dinkovski

Stella Artois has unveiled a new advertising campaign that focuses on 600 years of Belgian brewing heritage.

ABV cuts all round

13-Feb-2012 By Noli Dinkovski

Carlsberg and Molson Coors are to follow AB InBev’s move to cut the ABV of three of its biggest brands from 5% to 4.8%.

Licensees face raft of beer price hikes in 2012

12-Jan-2012 By Michelle Perrett

Licensees have entered 2012 facing a raft of price hikes from major brewers.

Trade leaders blast cheap booze deals

25-Nov-2011

Licensees and trade leaders have hit out at the latest cheap supermarket deals that are offering alcohol for as little as 43p per pint in the lead-up to Christmas.

AB-InBev UK Q3 volumes rise 0.8%

09-Nov-2011 By John Harrington, M&C Report

AB-InBev, the international brewer, has cited “poor summer weather” for a modest 0.8% rise in own-beer volumes in the UK in Q3 2011.

InBev announces 7.8% price hike

04-Oct-2011

InBev UK, the Stella Artois, Budweiser and Becks brewer, has announced it will increase the wholesale prices of its brands by 7.8% from 2 January 2012.The figure is duty exclusive.

Stella Artois Cidre bottles recalled

09-Sep-2011 By John Harrington

AB-InBev UK has recalled certain batches of Stella Artois Cidre in bottles over fears they could “burst unexpectedly”.

New ad for Stella Artois 4%

15-Feb-2011 By Robyn Black

AB-InBev yesterday launched the latest ad for Stella Artois 4%.

Pubs must learn from Starbucks to survive, says AB InBev chief

10-Feb-2011 By Claire Dodd Claire

Pubs need to up their game and behave more like Starbucks if they are to survive, according to the UK chief of the world's largest brewer. Stuart...

Stuart MacFarlane: 'Our brands are as relevant in pubs as they are in supermarkets'

10-Feb-2011 By Claire Dodd Claire

Stella Artois Cidre may not be set to launch in both the on and off-trade until Easter, but it has already proved a talking point. Critics have...

Pub Bitch: Tying your punters down

07-Feb-2011

Volunteer slaves There's an alternative use for a pub and then there's an alternative use for a pub. Having stood derelict for a number of years the...

Pub Bitch: Santa loses his head

13-Dec-2010

Rocking the Kasbah You have to hand it to those BrewDog guys, they are such rebels. At its AGM the other week the PR-hungry indie brewery outlined...

AB InBev recalls batches of Stella Artois

06-Dec-2010 By Lesley Foottit

AB InBev UK is recalling a number of 250ml bottles of Stella Artois lager after some batches were found to contain glass fragments. The batches...

Stella Black stays on-trade

19-Nov-2010 By Robyn Black

Anheuser-Busch InBev has stated there are no plans for its new upmarket Stella Artois variant Stella Artois Black to go into bottles or the...

Pub Bitch: Stella Black (and white)

15-Nov-2010

Black (and white) The prize for bizarre marketing stunt of the week goes to Stella brewer AB InBev which is giving competition winners the chance to...

Stella Black launches in the on-trade

11-Nov-2010 By Claire Dodd Claire

AB InBev has launched 'premium plus' Stella Artois sister brand Stella Black exclusively into the on-trade, but has stated it intends to keep volumes...

Luminar club proposes early closure on discount nights

05-Nov-2010 By Ewan Turney

A Luminar club in Swindon has proposed closing earlier on nights where it runs drinks promotions, after police called for a licence review. Liquid...