Thatchers Cider

St Austell Brewery and Thatchers agree 10-year deal

09-Apr-2024 By Gary Lloyd

Cask specialist and pub operator St Austell Brewery has penned a 10-year deal with Thatchers Cider to stock its ciders in its managed pub estate.

FEATURE – Cider

FEATURE: Boom period expected for cider

04-Mar-2024 By Nigel Huddleston

The men’s football Euros and the Olympics, in Germany and Paris respectively, make the summer of 2024 potentially a boom period for pub cider sales.

Thatchers unveils new fruity flavour

26-Oct-2023 By Rebecca Weller

Thatchers Cider has extended its range of fruit ciders with the release of a new Apple and Blackcurrant variant.

Thatchers reveal new seasonal cider

03-Oct-2023 By Rebecca Weller

Somerset-based cidermaker Thatchers has unveiled a new seasonal flavour for the on-trade, available on draught with its Fusion Font range.

Feature - cider

FEATURE: Become the ‘go-to’ for a cider or two

12-Jun-2023 By Phil Mellows

There’s a tendency for a lot of pubs to treat cider as just another kind of beer, tacked onto the end of a row of taps pouring LADs – long alcoholic beverages.

Thatchers announces new Blood Orange cider

12-Apr-2022 By Rebecca Weller

Thatchers Cider yesterday (Monday 11 April) unveiled its latest offering, Thatchers Blood Orange Cider (4% ABV), with the new product launch set to be supported by the company’s biggest multi-media campaign to date.

In association with Thatchers

The A to Z of pub cider

22-Feb-2021 By The Morning Advertiser

A strong cider offer should be the apple of any pub operator’s eye as the on-trade looks towards the resumption of trade in time for summer.

Sponsored content

Lowdown: Top low and no alcohol drinks on the market

14-Oct-2020 By Ed Bedington

The low and no category is one that has seen increased interest from consumers and rapid expansion from manufacturers in recent months, and with the ongoing political scene, it’s likely to see a further boost.

A second bite: how to grow your autumn and winter cider pickings?

12-Oct-2020 By Stuart Stone

While operators may have missed a large chunk of the summer cider love-in this year, far from serving up a rotten apple, autumn and winter could yet offer a golden opportunity for profits.

Mulling it over: How can pubs ensure cider sales don't drop in winter months?

06-Nov-2017 By James Beeson

Traditionally, cider is very much a summer drink. There’s nothing quite like a pint of crisp, refreshing cider in a beer garden on a sunny afternoon.

The Cider Report

The cider trends to look out for

03-May-2017 By Nikkie Sutton

Premiumisation, craft and sharing are key concepts for cider and the rejuvenation of the apple sector is a big driver in the on-trade. Nikkie Sutton reports.

Premium cider

Does cider need saving?

30-Aug-2016 By Nicholas Robinson

In a market that appears to be constantly striving towards better quality, it’s a wonder why sales of premium cider have dipped. But looking for ways to boost the segment is something cider makers can do very well

Cider

Thatchers focuses on quality in marketing message

17-Aug-2015 By Laurie Macdonald

Thatchers Cider’s new commercial is being screened now until the end of September on ITV, C4, Channel 5 and digital channels.

Thatchers to offer cider and food pairing winter recipes

18-Nov-2014 By Noli Dinkovski

Thatchers Cider has created a set of cider and food pairing recipe cards for winter.

Thatchers Gold cider goes big Down Under

15-Oct-2014 By Mike Berry

Thatchers Gold has swept the board at the Australian Cider Awards.

Thatchers Cider invests £6.5m in 'craft cider' marketing campaign

29-Apr-2014 By Jessica Mason

Thatchers Cider has invested £6.5m in a marketing campaign to “position the brand nationally as the first choice for craft cider lovers” as well as boosting its presence in London.

Video: First Christmas campaign for Thatchers Cider

04-Dec-2013 By Robyn Black

Finally putting to bed the idea that cider is just for summer, Thatchers Cider is launching its first Christmas campaign tomorrow.

Cider and lager part of expansion plans for Hogs Back Brewery

01-May-2013 By Robyn Black

Surrey’s Hogs Back Brewery has launched a cider and is developing a lager, as part of a raft of activity planned for its 21st anniversary this year, including plans to double capacity at its Tongham base.

Thatchers thinks inside box

10-Jan-2012 By Matthew Moggridge

Thatchers Cider has introduced a 20-litre bag-in-box for its Heritage draught cider to give publicans greater flexibility behind the bar.

Thatchers brings out Ciderberry

05-Feb-2010 By Sonya Hook

Thatchers is ready to liven up the cider category for 2010 with the launch of a new fruity cider. The 5.4% abv Ciderberry is a rich, red, medium...

Thatchers' new blush

20-Mar-2009 By Robyn Lewis

A pink cider designed for female drinkers is the latest concept from Thatchers Cider. Katy Rosé, which is crafted in Somerset from English Katy...