Thatchers Cider

Summer is on its way: apple and fruit variants are faring well (credit: Getty/ViewApart)


FEATURE: Boom period expected for cider

By Nigel Huddleston

The men’s football Euros and the Olympics, in Germany and Paris respectively, make the summer of 2024 potentially a boom period for pub cider sales.

Classic combination: Thatchers Cider unveils new seasonal flavour Spiced Apple

Thatchers reveal new seasonal cider

By Rebecca Weller

Somerset-based cidermaker Thatchers has unveiled a new seasonal flavour for the on-trade, available on draught with its Fusion Font range.

Cider time: great weather can help drive cider sales at your venue (credit: Getty/monkeybusinessimages)

Feature - cider

FEATURE: Become the ‘go-to’ for a cider or two

By Phil Mellows

There’s a tendency for a lot of pubs to treat cider as just another kind of beer, tacked onto the end of a row of taps pouring LADs – long alcoholic beverages.

Thatcher's Blood Orange Cider: the cider makers latest variant is to be launched alongside Thatcher's biggest campaign to date

Thatchers announces new Blood Orange cider

By Rebecca Weller

Thatchers Cider yesterday (Monday 11 April) unveiled its latest offering, Thatchers Blood Orange Cider (4% ABV), with the new product launch set to be supported by the company’s biggest multi-media campaign to date.

A to Z: With the help of Thatchers, The MA has spelled out what the cider category looks like as operators hope to sink their teeth into summer trading

In association with Thatchers

The A to Z of pub cider

By The Morning Advertiser

A strong cider offer should be the apple of any pub operator’s eye as the on-trade looks towards the resumption of trade in time for summer.

Alcohol free drinks in the UK

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Lowdown: Top low and no alcohol drinks on the market

By Ed Bedington

The low and no category is one that has seen increased interest from consumers and rapid expansion from manufacturers in recent months, and with the ongoing political scene, it’s likely to see a further boost.

 (credit: bowie15/

The Cider Report

The cider trends to look out for

By Nikkie Sutton

Premiumisation, craft and sharing are key concepts for cider and the rejuvenation of the apple sector is a big driver in the on-trade. Nikkie Sutton reports.

Premium boost: Heineken's Blind Pig cider aims to grow the premium segment

Premium cider

Does cider need saving?

By Nicholas Robinson

In a market that appears to be constantly striving towards better quality, it’s a wonder why sales of premium cider have dipped. But looking for ways to boost the segment is something cider makers can do very well

Thatchers thinks inside box

Thatchers thinks inside box

By Matthew Moggridge

Thatchers Cider has introduced a 20-litre bag-in-box for its Heritage draught cider to give publicans greater flexibility behind the bar.

Thatchers: launches new berry cider

Thatchers brings out Ciderberry

By Sonya Hook

Thatchers is ready to liven up the cider category for 2010 with the launch of a new fruity cider. The 5.4% abv Ciderberry is a rich, red, medium...

Thatchers': new pink cider

Thatchers' new blush

By Robyn Lewis

A pink cider designed for female drinkers is the latest concept from Thatchers Cider. Katy Rosé, which is crafted in Somerset from English Katy...