The Lock In Podcast
Tackling the misery months
With the tough trading months of January and February looming, the Lock In team discuss how operators can maximise the opportunities and create chances to boost trade with the help of a range of experts.
With everything from Dry January to Veganuary hitting the trade at the start of the year, we speak to one of the instigators Richard Piper of Alcohol Change on how pubs can work with them, we also hear from Club Soda's Laura Willoughby on latest trends in low and no, including "mood-enhancing" drinks.
We also taste test some meat replacement products with Fuller's food marketing manager Ella Cranmer and talk marketing initiatives with marketing whizz Mark McCulloch.
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Music by www.audionautix.com
