Lock In Podcast
Getting your cask offer right
![The Morning Advertiser Lock In Podcast episode 59](https://www.morningadvertiser.co.uk/var/wrbm_gb_hospitality/storage/images/_aliases/wrbm_large/publications/hospitality/morningadvertiser.co.uk/article/2023/04/24/the-morning-advertiser-lock-in-podcast-episode-59/6016058-4-eng-GB/The-Morning-Advertiser-Lock-In-Podcast-episode-59.jpg)
The cask beer category is declining, so the Lock In team spoke to a range of experts to give listeners the tools to try and reverse that decline, including Brewhouse & Kitchen's Kris Gumbrell, Siba's Andy Slee, CAMRA's Tom Stainer, St Austell's Georgina Young, Sharp's Ed Hughes, Greene King's John Malone and top operator of the Wonton Arms, Matt Todd.
From ranging to cellar management, the podcast discusses some of the challenges and common mistakes operators make when it comes to cask, and how we can broaden the appeal to a wider audience.
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Music by www.audionautix.com