The Lock In Podcast
Black gold: Why is Guinness so popular?
To help the team, we tapped into expertise from Diageo itself, Anna MacDonald, category marketing director, Steve Gilsenan, head of Guinness quality. To get some independent views, we spoke to top licensee Oisin Rogers, leading beer writer Pete Brown, and Guinness blogger and influencer, the Guinness Guru himself Daragh Curran.
With it usual flair for bad jokes and inappropriate comments, the team discuss the history of Guinness, how operators can ensure they get it right, innovation, why no other stout seems able to touch it, and why so many operators and punters love it.
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Music by www.audionautix.com
*other stouts are available...!
