Pimm’s records near sixfold increase in value
The classic summer beverage’s value sales reached £7.2m as 4,953 hectolitres were sold – resulting in a 387% increase in volume.
WKD Blue topped the list but saw slight dips in volume and value sales as did second-placed Smirnoff Ice Red.
VK Blue value sales rose by a creditable 14.9%, complementing its boost of 14.1% in last year’s Drinks List. Not to forget its growth in volume sales too, rising 11.1%.
VK Strawberry & Lime shook up the RTD Drinks List seeing a rise of 29.6% in volume sales and a 33.8% boost in value sales.
Brand | Volume (HL) | % +/- | Value (£m) | % +/- |
WKD Blue | 27,967 | -2.1 | 32.5 | -1.2 |
Smirnoff Ice Red | 23,620 | -7.1 | 28.2 | -5.3 |
VK Blue | 21,640 | 11.1 | 22.5 | 14.9 |
VK Orange & Passion Fruit | 16,038 | 5.7 | 16.4 | 12.9 |
Hooch | 14,768 | 9.1 | 11.7 | 10.1 |
VK Tropical Fruits | 10,076 | 14.3 | 10.3 | 26.3 |
WKD Iron Brew | 5,395 | -9 | 6.1 | -8.1 |
Pimm’s No 1 | 4,953 | 387 | 7.2 | 580.6 |
VK Strawberry & Lime | 3,969 | 29.6 | 4 | 33.8 |
Great uptick
Again, holding firm in sixth place for another year, VK Tropical Fruits holds firm in sixth place for another year.
The variant has saw a great uptick in value sales terms, rising by 26.3% compared to its rise in last year’s list of 8.4%.
VK Orange & Passion Fruit, despite not quite hit the same increase in value sales as last year (19.7%), but still managed to lift that statistic by 12.9%.
This makes the VK brand, as a whole, the biggest selling RTD in terms of volume, accounting for 51,723 hectolitres.
