Jack Rabbit Pinot Grigio still most sold wine

Jack Rabbit Pinot Grigio has kept its crown as the best-selling wine in the on-trade with a 76.4% increase in value and a 74.8% rise in sales of 9-litre cases (lcs).

Despite seeing the smallest uplifts on this year’s list, sales by value of Jack Rabbit Pinot Grigio increased from £14.7m last year to £25.9m this year while sales of 9lcs rose from 90,755 to 158,649 in the last 12-months.

Doubling value 

Having more than doubled in value and moving up one space in this year’s Drinks List, Fetzer Coldwater Creek Pinot Grigio was the second best-selling wine of the year with sales of 9lcs increasing from 58,037 to 117,246 and a rise in value of 109.5% from £9m last year to £18.9m this year.

The third best-selling wine of the past 12 months, Moet & Chandon Brut Imperial, saw a 95.4% uplift in value with sales of 9lcs increasing by 86.6% from 59,815 to 111,643, however the serve did move down a space on the list compared with last year.

Moving three spaces up the list, Vinuva Prosecco was the fourth most popular wine in the last 12 months having seen a rise in value from £9.2m to £20.4m and an increase of 124% in sales of 9lcs, the largest upward change this year, while in fifth and sixth place, Fetzer Coldwater Creek White Zinfandel Rose and Jack Rabbit Merlot were almost tied having seen value uplifts of 101.3% and 101.9% as well as an increase of 95.4% and 95.7% in sales of 9lcs respectively.

Jack Rabbit variants also took seventh and eighth place, with its Sauvignon Blanc offering having seen an 88.7% rise in value from £6.3m to £12m and sales of 9lcs of the brand’s Chardonnay serve having increased by 85.2% from 37,795 to 69,995.

New entries 

However, despite proving to be a popular brand, Jack Rabbit Sauvignon Blanc moved down a space compared with last year’s list while its Chardonnay variant remained level.

A new entry for this year, Fetzer Coldwater Creek Chardonnay was the ninth best-selling wine in the past 12 months with sales of 9lcs having increased 113.1% from 26,931 to 57,378, while sales by value rose by 109.4% from £3.8m to £8m.

Finally, the tenth most popular wine in the past year was Da Luca Prosecco, another new entry, with sales of 9lcs having seen uplifts of 85.3% from 27,669 to 51,262 and a rise in value of 93.9% from £7.6m to £14.7m.

All data provided by CGA for the 12 months to 8 October 2022.​​