Brakes announces price hold for independent customers

The initiative will apply to some 7,000 of the firm’s products until October. At the same time, it has announced price cuts on some of its most popular products including baked beans, chicken, eggs and crisps, with items seeing an average price reduction of 6%.

Cornerstone of society

Available to Brakes’ independent customers, the supplier said the discount would give operators “surety of supply and price stability” amid the “challenge of fluctuating costs” and avoid any “nasty surprises”.

Brakes corporate hospitality director Joby Mortimer added: “The British pub has been the cornerstone of our society for hundreds of years.

“In recent years, the sector has undergone extreme hardship and challenge caused by the pandemic and rising costs.

“These pressures continue to cause uncertainty and risk for those in the trade and, with our price holds promise, we can provide pubs with a level of certainty over a wide range of products.”

Longer-term reassurance

Brakes, which supplies more than 2,000 independent pubs across the UK, explained it was “keen to play its part in supporting the sector” following the launch of a similar price hold campaign last year, which it said had been “well received”.

Sysco GB, which owns Brakes, CEO Paul Nieduszynski said: “From energy to staff, there is still a great deal of uncertainty around the costs that the industry is facing.

“These price holds provide some longer-term reassurance that will help our independent customers plan with a greater level of certainty.

“At the same time, we want to ensure we offer our customers the best value, so we’ve looked at the products they buy most often and reduced the prices of many of the most popular products in the range.”