Marketing

Help is at hand with your festive food offer

12-Dec-2023 By The Morning Advertiser

If you haven’t sorted out your food provider for the festive period – or maybe you’ve been let down at the last minute – help is at hand from Booker Wholesale.

‘It’s hard to forecast anything at the moment’

08-Dec-2023 By Nikkie Thatcher

The unpredictability of trade is just one of the challenges outlined by one gastropub operator in the lead up to Christmas.

10 most popular UK pub names revealed

29-Nov-2023 By Nikkie Thatcher

The Red Lion remains the most popular pub name in the UK, research over the past three years has found.

Viral ad ‘reminder a pub is for life, not just for Xmas’

29-Nov-2023 By Nikkie Thatcher

A festive advert from a Northern Irish pub that has been viewed by millions highlights the importance of pubs to communities, one trade organisation has said.

Pub’s Christmas ad about loneliness goes viral

27-Nov-2023 By Nikkie Thatcher

A Northern Irish pub’s Christmas video has gone viral, racking up millions of views on social media.

POLL

POLL: Is your outside space appealing during winter?

08-Nov-2023 By Gary Lloyd

Outside space at pubs is a sure-fire way to increase footfall during summer but how does your site fare during the colder and darker months?

The Lock In Podcast

Going to the dogs...

06-Nov-2023 By Ed Bedington

With dog ownership booming, the Lock In team get to grips with how pubs can best embrace man's best friend and create the paw-fect (sorry) doggy offer.

The Lock In Podcast

Has customer behaviour got worse since Covid?

03-Oct-2023 By Ed Bedington

The Lock In podcast is back, and we're taking a look at customer behaviour - are they getting worse? Are we getting worse?

TripAdvisor awards celebrate gastropub as ‘hidden gem’

29-Sep-2023 By Amelie Maurice-Jones

A Kent-based operator is “over the moon” after his gastropub was ranked as one of TripAdvisor’s hidden gems in the 2023 Travellers’ Choice awards.

Pubs championed as a favourite setting for first dates

05-Sep-2023 By Rebecca Weller

More than a third of consumers named pubs among their favourite settings for first dates but music and menu options can play a critical role in attracting the dating market.

Complaint against Camden Town Brewery ad upheld

23-Aug-2023 By Rebecca Weller

A complaint against a Camden Town Brewery TV advert has been upheld by the Advertising Standards Authority (ASA).

INTERVIEW

How can crowdfunding be used to help grow businesses?

20-Jul-2023 By Rebecca Weller

Research and honesty are key to success when crowdfunding, Seven Bro7hers co-founder and co-owner Keith McAvoy told The Morning Advertiser.

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Meet the brand: How Estrella Galicia combines its premium beer with a rich history

26-Jun-2023 By Estrella Galicia

For over 117 years, Estrella Galicia has assured its beer is treated with the utmost care, from conception to pouring, highlighting that the serving technique is just as important as the brewing process to guarantee premium quality.

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Meet the brand: The new standard in lager. Highest rated. Fastest growing. Most awarded.

05-Jun-2023 By BrewDog

Since 2007 BrewDog has been on a mission to make people passionate about great craft beer and as the experts in taste and quality, we pride ourselves by working with the best brewers.

Brunning & Price consumers’ ‘top pub operator’

31-May-2023 By Nikkie Thatcher

Multiple business Brunning & Price has come out best in new research of consumers’ top operators, according to a survey that has analysed the performance of top pub groups.

Crisps Artois scheme launched to help Hospitality Action

15-May-2023 By Gary Lloyd

Budweiser Brewing Group (BBG) has launched an initiative to donate money to Hospitality Action by giving away bags of crisps through its Stella Artois brand.

Fake review ban ‘will help deliver fairness’

25-Apr-2023 By Nikkie Thatcher

Trade body UKHospitality (UKH) has welcomed draft legislation on fake reviews as it said they do “irreparable damage to businesses”.

Sustainability becoming ‘less of a niche’ for UK alcohol brands

14-Apr-2023 By Orla Noonan

Suppliers have cited a move away from “greenwashed” marketing towards a more standardised “expectation” of eco-friendly products by consumers.

60% of consumers prefer staying in a pub to anywhere else

29-Mar-2023 By Nikkie Thatcher

Six in 10 consumers who have stayed in a pub in the past two years would prefer to stay overnight in the on-trade rather than other types of accommodation for the same spend and location, new research has revealed.

‘The Hotel Inspector’ on the hunt for pubs for new series

22-Feb-2023 By Nikkie Thatcher

Alex Polizzi, ‘The Hotel Inspector’ is looking for hospitality businesses to take part in a new TV series for Channel 5.

Digital delights

21-Nov-2022 By Ed Bedington

How does the digital world fit into the analogue world of pubs? The Lock In team take a deep dive into digital with help from a range of guests including superstar chef Gary Usher.

The Lock In Podcast

Tackling the misery months

07-Nov-2022 By Ed Bedington

With the tough trading months of January and February looming, the Lock In team discuss how operators can maximise the opportunities and create chances to boost trade with the help of a range of experts.

How to use TikTok at your pub

18-Oct-2022 By Amelie Maurice-Jones

The days of floral wallpaper, polished Insta feeds and glossy promotional deals are long gone as the TikTok era rears its head. Think: viral dances, extreme cooking challenges and instant fame.

Pub renamed as the Green Man to tackle climate change

28-Sep-2022 By Amelie Maurice-Jones

A Worcestershire pub is undergoing a temporary name-change in a bid to get people on board with tackling climate change.

‘A nature-friendly pub garden is good for business’

26-Jul-2022 By Amelie Maurice-Jones

The operator of one of the first pubs to be verified by Warner’s Distillery’s Nature Marque accreditation, has given tips on how pub gardens can be made more environmentally friendly.

Publicans praise advice from pub companies

18-Jul-2022 By Rebecca Weller

More than three quarters of licensees operating a partnered pub have praised the advice they receive form their pub company’s Business Development Managers (BDMs), new research conducted by the British Beer & Pub Association (BBPA) has revealed.

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Drive pub profits and cut waste with Aqua Libra Co

11-Jul-2022 By Aqua Libra

Water is a valuable revenue stream in for pubs and bars, worth over £358m[1] annually in licenced and foodservice. Yet, sales are threatened as consumers look to make more sustainable choices by swapping packaged options for tap water, while the sector...

London Mayor unveils £2m phase of tourism campaign

04-Jul-2022 By Nikkie Thatcher

Mayor of London Sadiq Khan has announced the latest addition to his tourism campaign, to encourage people across the UK to visit the capital.

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Heineken UK launches Beer Report collating insights to boost the on-trade

22-Jun-2022 By Heineken UK

Exclusive research in Heineken UK’s Beer Report reveals younger generation beer drinkers are driving the move away from classic lagers toward more premium brands.

Heineken offers free social media training and garden makeovers

17-Jun-2022 By Gary Lloyd

Multiple operator Star Pubs & Bars, Heineken’s pub arm, has teamed up with consultancy Avocado Social to launch a social media training scheme that will help its pub licensees boost their online awareness.

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Big savings for operators with Heineken’s Buying Club

13-Jun-2022 By Heineken UK

Heineken UK has ramped up the number of money-saving opportunities through its Buying Club in recent months, offering exclusive deals to its on-trade customers.

Opinion

'Diversification will carry us through'

23-May-2022 By Seb Heeley-Wiggins, the Spirit of Manchester Distillery co-founder

Last year, amid the turmoil of the hospitality sector, we made a choice to plough a significant investment into a roto-vap allowing us to distil under pressure and at lower temperatures.

TripAdvisor launches new initiatives to 'support hospitality and tourism'

27-Apr-2022 By Rebecca Weller

Online review site, TripAdvisor, has launched ‘Write a Review Day’ and ‘the Better Review Initiative’ in a bid to celebrate post-pandemic travel.

Fake reviews set to be illegal under new Gov rules

20-Apr-2022 By Nikkie Thatcher

The Government has announced plans to make it “clearly illegal” to pay someone to write or host a fake review today (Wednesday 20 April).

2022 interior design trends revealed

11-Apr-2022 By Amelie Maurice-Jones

Sustainability, homecoming and artistry are just a few of the interior design trends that have proved popular in the hospitality sector throughout 2022 according to commercial outfitter Novograf.

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Don’t miss your chance to feature in the first ever Green Pub Guide

14-Mar-2022 By Heineken UK

Sustainability continues to be front of mind, and with four out of five* UK consumers changing their purchasing preferences based on the environmental impact, it’s vital for pubs to put sustainability at the heart of their operations.

Drinks sales down 12% in the week to 15 January

25-Jan-2022 By Rebecca Weller

Average drinks sales by value in Britain’s managed pubs, bars and restaurants in the week to Saturday 15 January were 12% down when compared to the same week in 2020, according to the latest CGA Drinks Recovery Tracker.

Making a name for yourself – how businesses can successfully manage their online reputations

09-Dec-2021 By Restaurant

A business’ reputation has never been more important, and in today’s digital world it can be made or destroyed online.

Micropubs ‘bring communities back together’

08-Dec-2021 By Amelie Maurice-Jones

Micropubs strip pubs back to traditional values of “friendship” and “conversation” and “bring communities back together” said the founder of the world’s first micropub Martyn Hillier.

The Lock In Podcast

The opportunities and pitfalls of review websites

08-Dec-2021 By Ed Bedington

The latest episode of the Lock In Podcast sees the team focus on review sites such as TripAdvisor and Google from the Prince of Peckham in east London with the pub’s operator Clement Ogbonnaya as well as Tony Kent from Reputation.com.

Award winning interior designer shares the biggest design trends for pubs

17-Nov-2021 By Rebecca Weller

Founder and managing director of award-winning, global strategic architecture and design consultancy Harrison, Philip Harrison, has had a design career spanning over four decades with offices in London, Birmingham, Dallas, and Melbourne.

Sector sales set to soar to £3.5bn above equivalent period in 2019

30-Sep-2021 By Gary Lloyd

Pubs and fellow sector businesses are expected to contribute an extra £3.5bn more to the UK economy than during the same period in 2019 after rebounding strongly from the pandemic, according to Barclays Corporate Banking.

Average eating-out spend increases at pubs as restrictions ease

02-Sep-2021 By Gary Lloyd

The average spend per customer on eating out as restrictions have eased has increased by 3.9%, according to the Lumina Intelligence UK Eating Out Market Report 2021.

Spending in pubs up by almost a third compared to 2019

10-Aug-2021 By Nikkie Thatcher

Pubs, bars and clubs saw a rise of 30.5% in consumer spending in July 2021, compared to the same period two years, new research has found.

Opinion

Pub PR: how can operators reassure customers returning after 'Freedom Day'?

20-Jul-2021 By Sarah Murray, client director at PR and digital agency Edson Evers

For the hospitality industry, the road to ‘Freedom Day’ on 19 July was a bumpy and tumultuous journey.

Morning Advertiser update

The Morning Advertiser website is changing

02-Jun-2021 By Chris Lowe, publisher, The Morning Advertiser

Like many of the biggest media websites that have put journalism at the forefront of their strategy, we are implementing something called metered access – meaning users will be asked to register after consuming a certain number of articles within 30 days.

MA500

What can pubs learn about marketing during the pandemic?

11-Feb-2021 By Nikkie Thatcher

Brand expert Mark McCulloch has revealed the businesses he thinks have used marketing to their advantage during the past 12 months.

'No correlation' between Eat Out to Help Out and infection numbers, says Treasury

29-Jan-2021 By Emily Hawkins

The Treasury has defended its Eat Out to Help Out scheme to critics who blamed the discount meals initiative for driving up infection rates.

Pubs with rooms anticipate holiday boom

29-Jan-2021 By Emily Hawkins

Pubs with rooms are hoping to benefit from a domestic tourism trend this summer, although some operators say they are worried about a drop in trade.

'Pubs matter' is message of new campaign

14-Dec-2020 By Emily Hawkins

Pubgoers have been urged to share why their local is close to their heart on social media in a bid to highlight the plight of the sector.