Drinks

How to boost spirits sales in pubs

DRINKS MASTERCLASS

Top tips for expanding your reputation for spirits

By Rebecca Weller

As spirits sales continue to struggle across the on-trade, The Morning Advertiser (The MA) has looked into how pubs can maximise opportunities to push growth within the category.

Cask thoughts: Tim Bird met with Chancellor of the Exchequer Jeremy Hunt off the back of his previous opinion article on The MA

OPINION

OPINION: Pubs cannot afford to fail the ale test

By Tim Bird, owner of Cheshire Cat Pubs & Inns

It has been a busy time since my last ‘Opinion’ article when I shared my concerns that, as an industry, we are at times a little too ‘doom and gloom’ and raised the question as to whether we are asking Government for too many things to help our cause.

New products: This month's round-up features BrewDog Distilling Co, Global Brands, CMBC and more

NEW PRODUCTS ROUND-UP

Thatchers releases new cider exclusively for pubs

By Rebecca Weller

This month's round-up includes a new cider from Thatchers only available to pubs as well as new products from BrewDog Distilling Co, Global Brands, CMBC and more.

Number crunching: the average price of a pint of beer is £4.94, according the data from The Morning Advertiser (image: Getty/Rouzes

EXCLUSIVE: Average lager pint prices across GB

By Nikkie Thatcher

A survey of The Morning Advertiser readers has shown the difference in pricing of beer across a range of regions and has taken a closer look at the lager category.

Demand for parity: SIBA CEO Andy Slee says investors and Government are not listening to the sector

OPINION

OPINION: How are we viewed by the outside world?

By Andy Slee, chief executive, Society of Independent Brewers & Associates (SIBA)

I recently took a call from a broadsheet journalist wanting to do a piece on “Why all breweries are closing and why cask beer is dead?”

Hop in your DeLorean: Adam Mayers is going Back to the Future

BIG INTERVIEW

The Big Interview: Expect the unexpected

By Gary Lloyd

No one expects a pub boss to talk about TV shows and films from the 1980s but Hydes Brewery managing director Adam Mayers does.

Significant investment: Northern Monk expands brewing capacity by 20%

Northern Monk expands brewing capacity by 20%

By Rebecca Weller

Northern Monk Brew Co. enters “exciting new era” as it increases its brewing capacity by a fifth after injecting half-a-million pounds into its main brewery.

Focus areas: SIBA has put forward its manifesto ahead of a general election (image: Getty/8213erika)

SIBA outlines areas next Gov should focus on

By Nikkie Thatcher

Fairness across the market and taxation as well as environmentally sustainable policies are some of the areas one trade body is calling for ahead of the next general election.

Consumer trends for pubs for summer 2024

PROMOTIONAL CONTENT

The consumer trends set to define summer 2024

By Heineken UK

Serena Smith, head of category at Heineken UK, speaks to The Morning Advertiser on how pubs and bars can make the most of beer and cider sales this summer season

CMBC launches 1664 Blanc to UK

PROMOTIONAL CONTENT

Blue in bottle, iconic in flavour – 1664 BLANC

By Carlsberg Marston's Brewing Company

Kronenbourg 1664 launched its super-premium offering to the UK in February with the arrival of the playfully elegant and iconic blue bottle of 1664 BLANC.

Doom and gloom: sector needs to be more positive about cask

THE CASK PROJECT

Bradbury: Cask has seen 'too much doom and gloom'

By Rebecca Weller

Cask beer has been the victim of too many reports of “doom and gloom” during the past couple of years as consumers seek consistency, quality and tradition within the category, according to T&R Theakston managing director Richard Bradbury.

Price increases: lager costs up 5.6% year-on-year (Credit: Getty/ Jack Andersen)

Beer prices up 5.6% year-on-year

By Rebecca Weller

The average cost of a pint of lager in pubs saw a 5.6% uptick in the year to February 2024, new figures have revealed.

Priced out: Breweries battle soaring costs and the cost-of-living crisis (Credit: Getty/MontyRakusen)

Insolvencies of breweries jump 82%

By Amelie Maurice-Jones

The number of UK breweries going insolvent has jumped 82% in the last year, according to audit, tax & advisory firm Mazars.

Cask and keg: Adam Mayers of Hydes Brewery

TV show-themed beers from Hydes

By Gary Lloyd

Hydes Brewery will be producing seasonal beers throughout 2024 based on TV shows from the 1980s and 1990s.

Softly does it: if a drink looks attractive it is likely to entice others to purchase in your pub (credit: Getty/ViewApart)

FEATURE - SOFT DRINKS AND MIXERS

FEATURE: Find a soft spot for making money

By Emma Eversham

If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.

The right stuff: branded glassware has been designed to increase the enjoyment of that particular beer or range

OPINION

OPINION: A touch of glass in elevating beer

By Georgina Young, brewing director and head brewer, St Austell Brewery

The hot topic of glassware came up recently on The Morning Advertiser’s Lock In podcast – touching on whether it’s OK or not if a customer gets their beer in an unbranded glass.

Adaptability and flexibility: SIBA rebrands with new name and logo to reflect extended membership

SIBA rebrands with new name and logo

By Rebecca Weller

The Society of Independent Brewers has debuted a new logo and a change of name to “reflect its expanding membership”.

Drinks Tracker: economic challenges continue to damage drinks sales (Credit: Getty/DGLimages)

Economic climate slows drinks sales growth

By Rebecca Weller

Managed venues closed February with further year-on-year drops in drinks sales as “shifting dynamics” make growth more “challenging”, particularly for the spirits category.

IWD 2024

INTERNATIONAL WOMEN'S DAY 2024

How the drinks industry can #InspireInclusion

By Rebecca Weller

To celebrate International Women's Day 2024 the Morning Advertiser spoke to some of the leading women in the drinks industry to discover how the sector can #InspireInclusion.

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