Grab your sports fans: the new F1 season about to begin

Higher footfall and sales expected as new F1 season starts

By The Morning Advertiser

Formula One (F1) fans are frequent visitors to pubs and bars so sites screening the action can expect higher footfall when the season starts in Bahrain between Thursday 29 February and Saturday 2 March.

Growing demand: showing American sports offers massive benefits for pubs but authenticity is key (Credit: Getty/skynesher)

Demand for American sports in pubs 'growing exponentially'

By Rebecca Weller

Showing American sports offers “massive benefits” for operators as demand grows “exponentially”, but passion is key to tap into the trend, Hickory’s managing director John Welsh told The Morning Advertiser (MA).

Screening deal: TNT Sports will start showing the FA Cup from the 2025-26 season

TNT Sports seals four-year deal to screen FA Cup matches

By The Morning Advertiser

Sports fans will be able to watch the Emirates FA Cup from the first round to the final at the pub after TNT Sports secured a four-year screening deal that will start in the 2025-26 season.

Fight on: the bout between Tyson Fury and Oleksandr Usyk is the most 'highly anticipated' for a quarter of a century

Bring in customers with the huge Fury v Usyk fight

By The Morning Advertiser

The boxing bout all fans having been waiting for takes place on Saturday 17 February – and pub licensees can virtually put their customers in the front row with a full undercard on offer too.

Roaring success: online searches for the Women's World Cup have climbed massively (credit: Getty/valentinrussanov)

Online searches for Women’s World Cup soar by 750%

By Gary Lloyd

England’s Lionesses may have had their party spoiled after losing the Women’s World Cup final on Sunday but there was a whopping 750% increase in searches for the Women’s World Cup.

Big match: the Women's World Cup final is taking place in Sydney, Australia (credit: Getty/gradyreese)

Gov urged to allow early Sunday opening for World Cup final

By Gary Lloyd

The British Beer & Pub Association (BBPA) is among many in the industry to call on the Government to allow pubs to serve beer from 10am this Sunday so both pubs and customers can benefit from England reaching the Women’s World Cup final.

Vital to trade: pubs urge Sky Sports to change 'unfair' cost evaluation process as it 'penalises' successful businesses (Credit: Getty/ georgeclerk)

Pubs urge Sky Sports to change 'unfair' cost assessments

By Rebecca Weller

Operators across the sector have called for Sky Sports to re-evaluate the way it calculates “unfair” subscription fees, claiming the current process "penalises" successful businesses, though Sky asserts it "recognises the importance of...

Funds raised: the charity match saw the TNT Sports team win 9-2 against a Pub Trade Select team

TNT Sports crowns Pub Cup winners

By Nikkie Thatcher

The champions of the TNT Sports Pub Cup have been announced while thousands was also raised for the Licensed Trade Charity.

Premier League fixtures on TNT Sports


Kicking off the new campaign with TNT Sports

By TNT Sports

A new season is upon us and TNT Sports will be by your side from the very first whistle. And while we’ve had a name change from BT Sport, we will still be bringing the very best live sporting action to your screens.

New season: BT Sport has rebranded to TNT Sports and has a few new faces in its presenters' line-up

TNT Sports set to reduce prices according to RVs

By Gary Lloyd

Customers of TNT Sports – which has been rebranded from its former name of BT Sport – is set to reduce the price of its subscriptions for many pubs thanks to its new Rateable Value Pricing Policy.

Success breeds success: the better England fare in the Women's World Cup, the more interest will grow (credit: Getty/JackF)

Feature – Women’s World Cup

FEATURE: Go into extra time to back the Lionesses

By Henry Woodland

Women’s football has been making big strides in the past year and this is due to the increased visibility of the matches. As a publican, it’s your duty to back our Lionesses and, as a business owner, it’s a sensible choice too.

The Morning Advertiser Lock In podcast episode 60

The Lock In Podcast

Giving pubs a sporting chance

By Ed Bedington

Sport and pubs often go hand in hand, but are we making enough of the opportunity sporting events provide? Despite a total lack of understanding or interest in sports, the Lock In team take a look at the topic, with a little expert help from special guests.

Double win: sport will help increase footfall and licensees can win prizes too (credit: Getty/The Good Brigade)

Sporting days out for licensees up for grabs

By Gary Lloyd

Licensees who have a Sky Sports subscription are in with a chance of driving a Formula 1 car or watching a day of Ashes cricket and will be able to drive footfall with increased summer sporting content.

You have been served: England suffered a record loss but fans kept the on-trade going (credit: Getty/Ridofranz)

Sales up by 25% for latest Six Nations fixtures

By Gary Lloyd

England may have suffered their heaviest loss at Twickenham in the Six Nations tournament at the weekend but the UK on-trade was left cheering as sales grew by 25% versus an average weekend.

Cheer we go: the Six Nations once again provided greater footfall and sales for pubs (credit: Getty/Drazen Zigic)

Thirstiest rugby fans are in Scotland

By Gary Lloyd

Pubs in Scotland proved to be the thirstiest during the Six Nations third matchday as the average site sold an extra 199 pints, according to insights expert Oxford Partnership.

Plenty to cheer: an increase in pints sold and customers visiting pubs and bars was enjoyed by sites showing the rugby (Credit: Getty/The Good Brigade)

Six Nations brings 27% more visitors to pubs

By Gary Lloyd

The Guinness Six Nations rugby tournament, which kicked off at the weekend, gave pubs and bars a reason to cheer when almost 26m pints were served across Britain.

Positive growth: GDP figures show importance of hospitality in growing economy  (Credit: Getty/FG Trade)

Surge in pub trade boosts economy

By Rebecca Weller

An increase in spending at hospitality settings helped the economy grow in November, the latest Gross Domestic Product (GDP) figures from the Office for National Statistics (ONS) have revealed.

Recession looms: fears for SMEs despite a great World Cup trade (credit: Getty/dmbaker)

World Cup joy won’t save beleaguered pubs

By Gary Lloyd

Although the pub trade has been a huge winner during the World Cup, it won’t be enough to save many smaller operators, according to economic expert Christopher Dembik.

Cheer for pubs: although England went out of the World Cup, pubs benefited (credit: Getty/skynesher)

Pubs sell 28.5m pints as England exit World Cup

By Gary Lloyd

England may have exited the football World Cup but pubs enjoyed a huge farewell as 28.5m pints were sold across the UK on Saturday 10 December, which equated to an extra 166 pints compared to a typical Friday and Saturday.

Oh, what an atmosphere: your efforts can bring people out of home to your pub for the World Cup (credit: Getty/FG Trade)

Atmosphere is key to attracting World Cup fans

By Gary Lloyd

Bad weather may detract football fans from going to pubs for the world cup but the atmosphere inside is a huge draw, according to music licensing society PPL PRS.

Trade boost: Operators should capitalise on Home Nation games (Getty/ FG Trade)

Home Nation match days ‘great’ opportunity

By Amelie Maurice-Jones

Pubs should “show it, see it, hear it” at Saturday’s World Cup quarter final after new data revealed an extra 136 pints are sold per venue on Home Nation match days.

Home Nations group final: 300 pints sold on average at every UK pub (Getty/ FG Trade)

9.2m pints for World Cup Home Nations final

By Amelie Maurice-Jones

A whopping 9.2m pints were sold across the UK on Tuesday (29 November) at the World Cup Home Nations group final in Qatar, according to The Oxford Partnership.

Boost to trade: draught sales see 50% uplift during home nations World Cup opening games  (Credit: Getty/FG Trade)

World Cup boosts pint sales by 50%

By Rebecca Weller

The FIFA 2022 World Cup boosted draught sales in the on-trade by 50% on Monday 21 November, the latest data from business management consultancy Oxford Partnership has revealed.

Amazing atmosphere: pubs have been pulling out all the stops in preparing for the FIFA 2022 World Cup  (Credit: Getty/Aksonov)

Pubs 'pulling out all the stops' for World Cup

By Rebecca Weller

Pubs have been “pulling out all the stops” to accommodate as many fans as possible following the start of the FIFA 2022 World Cup tournament on Sunday 20 November.

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