SIBA rebrands with new name and logo
Moving forward, the association will be known as the Society of Independent Brewers and Associates, using a new logo to accompany the name change.
The rebrand was launched on Wednesday 12 March at BeerX 2024 in Liverpool.
SIBA explained the new identity has been put in place to “reflect its expanding membership” with “adaptability at its core”.
Extended membership
The association said it represents independent breweries as well as industry suppliers, manufacturers and service companies, with membership also more recently extended to include associate homebrewers and international brewing members.
SIBA chief executive Andy Slee said: “Independent beer and brewers are the heart of what SIBA is about and always will be.
“As our organisation has grown to reflect wider parts of the industry, we’ve evolved our name to include that.
“We’ve taken the opportunity of a rebrand to build on the SIBA name that we’re best known by, and to clarify the wider appeal of SIBA membership and what it means to be a part of that – putting independence at the heart of who we are.”
SIBA added its new logo highlights the ‘independent’ in the Society of Independent Brewers and Associates, using a ‘loudhailer’ symbol to demonstrate the association is the big voice of independent brewing.
Adaptable and flexible
The colourful new branding was developed by Ape Creative, SIBA head of comms and marketing Neil Walker, and a working group of SIBA brewers and board members who offered a diverse range of perspectives to the project.
Founded in 1980 as the Small Independent Brewers Association’, SIBA changed its name in 1995 to the Society of Independent Brewers but kept the original acronym for which they have now become well-known in the industry.
Walker said: “SIBA has been around since 1980 and has a diverse membership of very different businesses and breweries, some with long histories and heritages and other newer businesses who themselves are making a big impact on our industry.
“The evolution of not only the SIBA brand but the name of the organisation has been done to better reflect that membership, a modern brand which is adaptable and flexible, to work in different ways for different audiences.”
