How to improve your cask offer – free webinar

Improving Your Cask Offer​​, sponsored by Greene King, will be available to watch at 3pm on Tuesday 31 October – absolutely free of charge – and will feature some great names in the UK beer industry to give you advice.

On the subject of what a pub should have as part of its cask ale range, Neil Walker from the Society of Independent Brewers (SIBA)​ will be giving advice and explaining some of the beer styles you could – and should – be serving.

Optimum condition​

Great British Pub Awards winner​ Michelle Gilmour, who operates two Stonegate pubs, will be telling us about how to keep a cellar in optimum condition and give some advice when it comes to line cleaning and some tips in overcoming the biggest faults when it comes to keeping beer in its best shape.

Greene King​ head of brewery customer engagement John Malone is set to talk about how a pub should be promoting its cask offer now you’ve entered the world of cask-conditioned beers.

He will explain how using this product, which is unique to pubs in the UK, is the ultimate achievement when it comes to beer and who you should be telling about it and how any age of drinker can be targeted in the push for sales.

Impart their passion​

And finally, beer sommelier, educator and consultant Annabel Smith – the BeerBelle​ – will teach us how a pub company or enthusiastic licensee can impart their passion to staff members when it comes to the first contact with customers.

Finally, there will be a panel discussion, hosted by The Morning Advertiser​​’s associate features editor Gary Lloyd, with all four experts having their say on the general cask market and some of your questions as well, which you can ask during the day.

To sign up and watch this free webinar, simply go to this sign-up page​ and you will be registered immediately to watch the event, which will last for about an hour, from 3pm on Tuesday 31 October.

•  Register now by clicking here​.​